Founded in 2010 by US‑born designer Clara Lago, Pitusa set out to blend global influences with ethical craftsmanship. The Miami‑based label still produces in Peru and the USA, honouring a fair‑trade supply chain while preserving the artisanal techniques behind its signature Inca‑trim details. This inclusive “everybody” ethos means relaxed cuts, vivid hues, and lightweight fabrics that flatter every shape and skin tone. Whether you slip into a tasselled kaftan, a playful summer dress, or a boldly trimmed maxi dress, Pitusa’s high‑quality beachwear transcends seasons and destinations. More than clothing, it offers a lifestyle—one that celebrates joyful colour, carefree movement, and the freedom to feel fabulous from sunrise swims to late‑night seaside strolls. Discover the unmistakable originality of Pitusa and let your summer wardrobe shine.