From the energetic streets of Rio de Janeiro to your wardrobe in Dubai - welcome to the world of Farm Rio, now available at Sand Dollar Dubai! Let’s dive into what makes this joyful, print-loving brand so special - and highlight a few show-stopping pieces you can find in our stores or on our website.
The Colourful Origin Story
Farm Rio was born in 1997 when close friends Kátia Barros (Creative Director) and Marcello Bastos (Business Administrator) set up a small market booth in Rio de Janeiro, selling colourful, patterned garments inspired by Brazil’s tropical spirit. Their creations quickly captured local hearts - so much so that their ‘little stall’ grew into a national brand with 100+ stores across Brazil.
In 2019, Farm Rio took its joyful prints global, landing in New York, Los Angeles, Paris, London, and beyond. The brand’s mission? “Dress in happiness” - celebrating personal style as a creative ritual full of colour, energy, and optimism.
Why Farm Rio Stands Out
- Iconic Prints & Brazilian Joy
- Each collection features 700+ unique prints inspired by Brazil's flora, fauna, and artistic culture.
- Think macaws, vivid florals, palm leaves: each piece tells a colourful story.
2. Culturally Conscious & Collective
- Led by Katia Barros (listed among Bloomberg’s 500 Most Influential Latin Americans.)
- A “collective of creatives” - over 90% women - fuels its vibrant identity.
3. Sustainability & Social Responsibility
- Certified B Corp, Farm Rio dresses are 100% carbon-neutral and commits to planting one tree with each purchase, totalling over 1 million trees in Brazilian biomes.
- They work with responsible suppliers globally and aim for full sustainability by 2030.
4. Celebrity Love
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Worn by J.Lo, Selena Gomez, Alicia Keys, Kelly Clarkson, Anne Hathaway - the list goes on!
Shop the Joy!
Farm Rio isn’t just about fashion - it’s about freedom, creativity, and a daily burst of happiness.
Visit our Farm Rio collection here.
